SMS messaging and consent
How text messaging works, and the consent rules that keep you compliant.
Hunt Outfitter supports two kinds of text messages, and they follow different consent rules. Getting this right keeps you compliant with TCPA (US) and CASL (Canada).
Transactional texts
Operational messages — booking confirmations, payment reminders, document notifications, and hunt reminders — go to registered users who have turned on SMS in their notification preferences. These are off by default and are not marketing.
Marketing texts to leads
Promotional messages (trip offers, updates) may only be sent to people who ticked both boxes on your public lead-capture form or public booking form: the first covers texts about their own inquiry or booking, and a separate, second box gives express consent to promotional texts. The first box alone never counts as consent to promotions. The platform records when and how each lead consented, and only sends marketing SMS to leads who opted in.
Marketing SMS will not send to a lead who hasn't explicitly consented — this is enforced for you, by design. Never import phone numbers and text them without a recorded opt-in.
Opting out
Recipients can reply STOP to unsubscribe from any message, or HELP for help, at any time. Message and data rates may apply, and message frequency varies.
Transactional texts are live today. Whether marketing SMS to leads is available depends on the type of text-messaging number your outfit is registered for; when it isn't enabled, marketing SMS steps are skipped automatically.